Mark Your Calendars: The Search Marketing Workshop, 2012

Planning is full swing underway for the 2012 edition of The Search Marketing Workshop to take place Friday, November 16, 2012.  We have lined up two dynamite keynote speakers to start and end the day:

  • Chad Wiebesick, Director of Social Media and Interactive Marketing at MEDC, on the digital side of The Pure Michigan Campaign.
  • Michal Lorenc, Google, Head of Industry—Ticketing and Live Events, on the convergence of social, mobile, and search.

I'm also excited about the range of industry and academic experts we have pulled together to cover two tracks:

  • Effective Search Marketing
  • Mobile Marketing Basics

You can see preliminary details of both these tracks in the draft agenda I have attached below.

And last but not least, we will also showcase our students in a mid conference poster session where they will be talking about the significant search marketing campaigns they have managed. 

Our goal in the conference is to update the Southeast Michigan business community on the state of the art in search marketing. We want to make Eastern Michigan University's search marketing connections, resources, and talents available to the broader community.

Here's our draft agenda:

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